Hello! I’m

Ruthi Cohen-Joyner

EFT and Matrix Reimprinting Practitioner, Hypnotherapist and Nutritionist

Does shame weigh you down? Run your life? Keep you stuck and unable to move forward?

Join Deanna Lyons and myself for this free live Zoom call to explore shame. We’ll use EFT Tapping to start the process of releasing the shame that weighs you down so you can move forward with courage and love for yourself and others.

Do you struggle with weight and body issues? Are you haunted by childhood traumas? Do you feel fearful or believe you’re not good enough to enjoy your life? You’re not alone. I’m here to help. Watch the video to learn more and then if you’re ready to transform your life, sign up for a free consultation by clicking the button below.

About Me

I am NOT a weight loss coach!
So if you are just looking for weight loss and aren’t really interested in living a fuller, more beautiful life, then you’re probably in the wrong place.

I don’t talk calories, points, carbs or fat grams. Not too interested in that stuff actually.

Here’s my story…

Just a few short years ago I weighed over 200 pounds, felt depressed and miserable. I hated my job, my body, my life. I felt hopeless and helpless but I knew something had to change.

Being a nutritionist and registered dietitian I had the best knowledge to guide better eating and food choices so why couldn’t I stick to a diet or food plan? Each failure made me fatter and more miserable. My eating really got out of control after my Dad died in 1990.

I stuffed my grief down with food.

After being prescribed medication to control high blood pressure, I was scared and determined to lose weight and get off the medication. With sheer willpower and by cutting sugar out of my life. I went from bursting out of size18-20’s to squishing into 16’s. It was an improvement, however, I was still unhappy.

iN 2009, I discovered Emotional Freedom Techniques (EFT) or Tapping while searching the internet for dieting information. At first, I was skeptical this silly-looking technique would help me. Truly desperate to find a solution, I applied EFT.

After a few interesting early wins, I realized that this was the missing ingredient to long-lasting physical and emotional well-being.

Feeling positive and motivated to help others, I trained and became certified as an EFT practitioner with a specialization in emotional eating. Practicing on myself, I dropped another 20 lbs while releasing tons of emotional weight.

Today, I weigh 30-40 lbs less than my highest weight. My weight doesn’t define me as good or bad anymore. As I navigate how to deal with Hashimoto’s Thyroiditis Disease (I was diagnosed in 2016) and what I am willing and ready to do with my food choices, I’m learning even more about self acceptance and self love.

It is my goal to inspire, encourage and empower women to step into their own passion and dreams and to fall in love with themselves and their lives.

I don’t focus on weight loss because my clients gain so much more from our work together.   I’m just a tour guide. Helping women find themselves. Together, we release old emotional weight and find their true voice, self-love, and happiness that was hiding inside.

Ruthi is a certified AAMET EFT Practitioner and as a Matrix Reimprinting Practitioner.

Ruthi is also a certified Transpersonal Hypnotherapist and is now combining EFT and hypnotherapy to serve her clients better.

The most important relationship in your life is the one you have with yourself!

I’d love to send you my free e-book: “7 Keys to a Loving Relationship with Yourself, Food and Your Body

Love Note Testimonials

From the Blog

Let’s go on a 5 day journey together to increase your self-love, and find joy through acceptance. There is no other person in this world like you…and that is a good thing. You deserve to be loved, not only by those around you, but by the most important person in your life – YOU.

Happier Souls


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